I think that a lot of times we find that space where we are playing. For me it was the social media world because I was naturally good at it. So I used that to get seen and get known because it was one of those natural abilities for me but it was never really what I wanted. I was constantly in that battle of – I don’t want to be known as a social media expert – I’m so much bigger, right? I wanted so much more than that.
One day I had one of those aha moments. You have to take the risk, take the step and make the leap for the scary thing. I think a lot of entrepreneurs sit on that fence where they’ve got that comfortable, they’ve got what’s working. – Its a case of do you really want to take that big giant risk and do something different? But in the end, you’ve got to stand up and let people know who you are and get known maybe again in a different arena. For me it was – am I going to stay here and play where it’s safe forever, or am I going to take the risk and get out there and get known as the business strategist that I am because I love building businesses?
For me, as a shy, introvert, playing in the social media world was a great place to start. It was fantastic from a viewpoint of building my list, building my audience, getting people paying attention. Once I had that attention I started to shift them into the conversation of building businesses. Along the way we lost a couple people. It’s a natural thing. They’re paying attention to you for one reason and maybe when you start to shift, some of them don’t want to pay attention. I think that’s a natural progression in business. We start to hone in on who those perfect people are that we want to work with that get our message.
The shift was a natural next step for me and the community but I do believe the strategy was extremely important. As a team at Decisive Minds we started to look at what other ways we could shift them. Can we start blogging with different content? Can we start putting out different types of list-building tools, different types of teleseminars? We started to speak more on the business-building topic. The social media didn’t go away. But it did start to take a backseat as we started to pay attention more to the shift.
We’ve all been walking the road together for the past four and a half years now. We’ve all been evolving together and hopefully what they learned in social media gave them the ability to start attracting some clients. Now they need all the other pieces to start building that business.
There are two ways you can get your audience to look at something new that you’re doing. X is what attracts their attention in the beginning. We used social media to attract people’s attention. When I would have a one on one conversation with them or meet them in a room I would start to have that bigger conversation with them. Social media is great and you need it, however, there are all of these other pieces in your business that need to have attention paid to them if you want to make money from this. You have to know how to close a sale, you have to know how to do all of these other pieces.
My dad said to me when I was eight years old, “You know you’re a real business owner when you can take your family on vacation and you’re still making money.” I’ll never forget that. Ever since then as I’m building businesses I’m thinking wait – can I go on vacation and still make money?
If we look at the coaching world in particular, a lot of times, and there are a lot of businesses like this, where we develop a business and yeah we started it, and yeah we own it, but without us it doesn’t operate. If you’re in that position you’ve created a job for yourself.
You have to look at the opportunities for you to become the person who works ON your business and not IN your business. That sounds so cliché and we hear that all of the time, but the fact of the matter is you have to implement everything. If you’re the only person who is coaching and if the coaching doesn’t happen you don’t get paid. So how do you build a business in this arena of coaching or any other arena? Maybe you bring in others to do the coaching for you. Maybe you start a new revenue stream where you’re training people to do your coaching, or to spread your message throughout the world, or you do a certification plan. You have to figure out how to multiply yourself.
I think one of the reasons why we’ve been so successful at Decisive Minds is because I understood early on that this is not a one man band situation. I was not going to pull it off all by myself . I’ve been blessed to have amazing team members. I’ve seen so many entrepreneurs struggle trying to do everything themselves.
I would tell someone just starting out to look for your systems. Anything that can be systematized can be handled by someone else. A lot of times people say to me – I don’t have a system. Yes you do. Everyone has a system, you just don’t realize you have a system. Write those things down and start to look at how to teach other people how to do those things.
The biggest hurdle in the beginning is that we are so in the DOING that we aren’t taking the time to CREATE the business. We are creating a job for ourselves. We’re so worried about where that next client is going to come from that we’re not looking at the bigger picture.
If you’re just getting started in a business obviously there are lots of things that you have to do. You have to put in the time. For example coaching – you have to be doing the coaching because you’re creating the system. One mistake I see, people come in and think they’re going to have a leveraged business from day one, therefore I’m not actually going to do the work, I’m just going to give it to others. That’s a dangerous place to play in the beginning of a business unless you’re very good and you have your system created and all of that. So I’m not saying that you don’t have to do that type of work. You do. It’s almost like you have to earn that right to bring in those coaches. However, if you’ve been in business for years and you’re still playing in that place where you’re doing all the work, then you need to be looking at how you’re going to build a sustainable, scalable, sellable business.
When I started this business, I started with my first VA right off the bat. It frees you up to look at those pieces. So here’s the other side of that. We all have lots of talent. I have a degree in accounting. I’m my bookkeeper’s worst nightmare. I could do my own bookkeeping. I realized early on that wasn’t going to make me money in this business. I got a bookkeeper right away. I got a VA right away. We started with one person. I went through a couple of VAs before I found the right one. You have to get out there and get people to help you. If you don’t do that you will be that person sitting there five years from now going – why is this still so hard? Are you building a business or are you making a living?
I always build a business from the point of looking at the exit from the beginning. That’s the reason for the name Decisive Minds and not Michele Scism Coaching. I’m building a sellable business.
A legacy business is a business that can survive you. I’ll give you an example. My father passed away a few months ago. He was a serial entrepreneur and he was very good at building businesses that didn’t require him to run them. He was in retirement and fishing but he still had businesses running. When he passed away a few months ago we had to do a little paperwork but nothing stopped.
Legacy can mean multiple things to multiple people. Are you building a scalable and sellable business? Are you creating something that lives without you? That’s what I want to help people to do is to create the business that’s going to continue to change, continue to make the mark no matter what they decide to do with it.
Favorite Book: Feel The Fear and Do It Anyway by Susan Jeffers
Favorite Resource: Evernote; Infusionsoft
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Michele Scism is a leading authority on social media and online marketing and the Founder of both DecisiveMinds.com and The Global Social Media Managers Association. Her clients call her “The Results Lady” because as a business strategist she uses her signature “Take Action Get Profits” system to help entrepreneurs turn their passion into expert status and then profits. Michele’s knowledge in the areas of online marketing and social media marketing have been recognized during recent interviews on several web TV shows, including being interviewed by Kristi Frank from Donald Trump’s The Apprentice, as well as multiple Talk Radio shows and tele-classes. Whether you want freedom and flexibility, more time to be with your family, more money, or the feeling of satisfaction you get from creating a successful business, Michele is there with her expert business knowledge, strategies and accountability skills to help you get the results of your dreams.
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