Judy O’Higgins is a very successful network marketer who has been in her company for nine years, working in it part-time and making a very good income doing that.
Previously she was a psychotherapist, and that was drowning her. So she decided she needed to start a business that allowed her to still help people and, at the same time, do some good in the world. We brought her on the show because I know that network marketing is a good business model for a lot of people getting started.
Judy gives some excellent hints on how to choose the right company, how to take the steps you need to be successful, and give some good ideas about how long it’s going to take for you to build a viable business through network marketing.
Judy: In 2005, I was in the 25th year of my counseling career as a psychotherapist, and I’d been working pretty much nonstop for 25 years. If you take more than a week off in that profession, your clients start hunting you down, and they’re not happy when your gone. Plus, you don’t get paid.
So I had gotten quite burned out, as much as I loved my profession. I love helping people. That’s what is my heart’s desire. I have always felt that way, but it had just been going on a little bit too long. I had gotten to the point where I didn’t even want the phone to ring anymore, and that’s not good. I was starting to get depressed. If you’re more depressed than your clients, that’s not a good thing.
Around that time, I was introduced to network marketing through a phone call from an old friend. He called me up one night. He said, “Judy, I found something. I found this little company, and nobody’s ever heard of it, but I think it’s going to be big because I can see how their product can help anybody – groups, individuals – anybody.”
He walked me through sending a card and showed me the product and the company. I got really excited because I thought, “Here is a way I can touch peoples’ lives, like I love to do anyway, but I don’t have to sit in an office and listen to all their pain anymore.”
I got very excited and got started on the spot. Again, that was in 2005, and within two years, I had matched my counseling income part-time, working around my counseling schedule, and I was able to retire from that career.
That’s my story in a nutshell. Because I love my company and my products so much, I’ve been doing it ever since. I would probably be at the top if I did it full-time, but this is a kind of business you can do whenever you choose to. So I do it on a steady basis, but not eight hours a day.
Meredith: Well, I think that’s one of the bonuses. This is something that really you can create around your life rather than creating your life around your work.
Judy: Exactly. That’s one of the biggest benefits of network marketing, and that’s exactly what I’ve done. I’m so grateful that I’ve been able to create a business around my life, and it’s working very, very well. I’m just really a happy camper.
Meredith: I think you’ve been really successful in network marketing, and lately you’ve been branching out a little bit and helping other people to be better at network marketing. Can you tell us more about that?
Judy: Yes. It all started, I think, in 2009. I was prompted to write a little book. You have to keep in mind that was during the time the recession was going strong. People like myself, baby boomers, were loosing their retirement money. They were loosing their homes. All of their dreams for retirement were going up in smoke, and here I was with a monthly residual income and a business I loved.
I was prompted to write book for people like me who were struggling and didn’t see any hope. So I wrote a little book called “License to Retire”. The following year, I decided to branch out. So I collaborated with two other women on my team who are both younger than me with different life circumstances, and we wrote a book for women about how to succeed in network marketing, called “License to Dream: Every Woman’s Guide to Financial Freedom Through Network Marketing.” That has done quite well.
My latest venture in writing is that I’ve just finished co-authoring a book with one of my mentors, called “Duplication,” because the secret to success in any network marketing business, no matter what the company is, is to learn how to duplicate your efforts through your team. That’s my latest venture.
Meredith: That’s wonderful. I think a lot of people, when they think of network marketing, they think, “Oh, my gosh. I could never, ever do that because it would involve me hounding everyone I’ve ever known in my whole life with a napkin and circles and diagrams and plans.” So can you tell us a little bit about who would really be a good fit for this kind of a business?
Judy: The interesting misconception that most people have is that in order to be successful in network marketing, you have to be good at sales. That’s absolutely not true. The whole concept is that we find a company and a product that we love, that we use ourselves and will continue to use, whether or not we ever made a penny doing that. You have to love your product.
When you find a product like that through a network marketing company, it’s natural that you want to tell other people about it. So just like if you saw a good movie, it’s natural that you want to tell your friends… or if you went to a really great new restaurant, you want to go tell everybody and say, “Oh, you’ve got to go eat there. It’s fantastic.”
So what if that restaurant paid you every time somebody you told about it went and ate there? It’s the same concept. It’s word-of-mouth advertising, so we don’t have to go out and do that thousands of times to be successful. The concept is that each of us takes our passion, shares it with a few people, and finds a few people who want to get the benefits of the product, like we do, and use it.
Then we look for a few other people who are looking for more income, who are looking for a home business, who are wanting to be their own boss, who may be a little bit of a self-starter. They could be any age. Our business is great for baby boomers like myself, but it’s also great for people who have maybe lost their job or been down-sized from the job or just decided they’ve had enough of corporate America and want to be their own boss.
It’s perfect for stay-at-home moms who want to be home with their kids and don’t want to put them in daycare and not watch them grow up from babies. In fact, I wrote the book I just mentioned, “Licensed to Dream,” with two other women, one of whom voluntarily left corporate America after being relocated for, I believe, the fifth time. The third woman who wrote the book with us is a stay-at-home mom who, at the time, had three small children and did her business time when her kids where all down for their afternoon nap.
Jasper: Judy, there’s a lot of talk on the Internet when people are looking for these working-from-home type “schemes”, and there are a lot of MLMs involved in that sort of process. How do you tell what is a good business, a good network marketing opportunity to follow? And which to avoid?
Judy: That’s a great question because there are some things out there on the Internet that are not, in my opinion, legitimate and just not a good choice. Then there are other companies that are fabulous and have wonderful products and are a great choice. So how do you tell the difference?
For one thing, you’ll want to do a little research on the company itself and find out how long they’ve been around and if they’re debt-free. Find out a little bit about their track record. Then ask yourself some questions. Is the product or products that they are offering similar to what 15 other companies offer? Or do they have something unique? That’s one thing.
I always look at price, too. What’s the competition like? Many network marketing companies have great products. However, sometimes they are a bit on the pricy side, compared to what someone could go get at Walgreens® or Target®. They’re most often better quality, but in a pinch, a customer might say, “You know, I think I’m going to stop buying that and just go to Target for something similar, even though it’s going be not quite as good.”
So I always look for company that has a unique product and that has a very competitive price, and that’s one of the main things that I looked at when I was picking my company. Another thing to be wary of is on the Internet there’s a lot of hype, and you see these things like, to lump it into three words, the “get rich quick” mentality. When you see that, you’ll want to run the other way as fast as you can. The other thing you’ll want to run the other way from is when you see, “We do all the work. You don’t do any sponsoring.” That’s ridiculous. Network marketing is built on relationships. So there’s no such thing as, “We build your down-line for you. You don’t have to do anything.”
Note – she has her new co-authored book out – Duplication – Amazon link
Judy’s top tips for successful network marketing
- Use your sponsor – call them every day if you are new.
- Don’t think you have to know everything to get started – just start.
- Stay plugged in – e.g., weekly conference calls, webinars or live events – keep up with them.
- Don’t reinvent the wheel – there’s a reason the company you are working for set the system up in the way they have. Follow the system.
- Give it time – take the long term view – don’t expect to leave your job in 90 days.
Favorite Book: Beach Money by Jordan Adler
Favorite Resource: Video trainings by Eric Worre – www.networkmarketingpro.com
Want to get a free audiobook version of the book recommended by this week’s guest? Click here to download it.
Guest: Judy O’Higgins –
Judy had a 25 year career as a psychotherapist, which gave her great satisfaction in knowing she touched many lives and helped hundreds of people to make positive changes in their relationships with others and themselves. About 10 years ago she realized she was suffering from “counselor burnout” and needed a change fast! A friend called her about a new business that was revolutionizing the greeting card and gift industry and Judy saw this as an answer to a prayer. She jumped in on faith and a credit card to start her new part time business and within 2 years had matched her counseling income so she was able to retire after all. 9 years later, Judy is one of the top 20 in her company and has become an expert in helping others to achieve their financial goals through the network marketing model.
Because Judy is a Baby Boomer herself and knows the pain of thinking “I’ll never be able to afford to retire”, she specializes in reaching other Baby Boomers who are worried about not having enough saved for retirement or already retired and needing more income. She has written a little book “License to Retire” outlining the benefits of the network marketing model for creating retirement income, and has also co-written a book with 2 younger team members for women called “License to Dream – Every Woman’s Guide to Financial Freedom through Network Marketing”. Judy has coached her team for years on the steps to success, and she has now created a second business which involves helping others in any network marketing company to achieve their goals and dreams. She has created an audio training series called “The Roadmap to MLM Success” and is the process of setting up her coaching business for anyone who needs help. She still loves helping people to achieve things they did not believe were possible, just as she did in her counseling career, only the vehicle has changed.
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