Karen Cappello – A Coach Inspiring Coaches

Karen CappelloJasper: What are you best known for?

Karen: I help both coaches and entrepreneurs attract clients using both spiritual principles and practical tools.

Being a coach is all about helping people achieve their goals. Before becoming a coach I was in estate planning. I was working 60 or 70 hours a week – I was very successful but it took its toll on me. I wanted something where I could set my own hours, have more flexible time. There are a lot of different specialities in coaching – weight loss, life coaching, relationship coaching – I chose business coaching.

As coaches we learn a very specific methodology to help people reach their goals when they get stuck. Coaches have coaches, cos we get stuck too!

The first two things I would suggest to anyone wanting to become a coach is – get some training – and get yourself a coach. Get experience of what it is like to be ‘coached’ – work on your own development.

The billion dollar question is always “How do I get my first client?” Usually your first client is someone right in your sphere of influence. One of my clients was a massage therapist but she wanted to do some life coaching, but in particular, she wanted to work with corporations. I told her that if she wanted to be an executive coach she needed to introduce herself to people as that. It so happened that she was invited to dinner by her neighbors. They asked her what she did and she said that she was an executive coach. As it happened, the husband was HR director for a big corporation and they were looking for a coach – that’s how she got her first client.

Your first client is around you – somewhere.

Meredith: I like your philosophy of teaching both the spiritual and practical aspects, because owning your own business, people think it is a very money-oriented, practical thing, but its really a lot about spiritual growth and personal development, and depending on yourself to seek the guidance you need and make decisions to get you where you want to go. So how would you suggest that people prepare, spiritually, for running a business, and holding that space for their clients?

Karen: A lot of people who become coaches are the type of people that other have sought out for advice as a matter of course. I would say that, whatever your spiritual practice, when you become a coach – amp it up several notches. That will allow you to provide a safe space not only for yourself, your own development, but for your client as well. Extreme self-care – sometimes I do an hour or more of spiritual practice a day, whether that be meditation, reading, quiet time, walking in nature, yoga – whatever works for you.

Finding clients in coaching is all about resonance. It almost doesn’t matter how many other coaches there are out there, you will always find people who will come to you because the resonate with you. Even my mentor, who was far more experienced, said, “Karen, there are people who will want to come to you rather than me, for many reasons – because you are a woman, because you have a younger outlook than I do, because you charge less than I do – any number of things that make you unique from any other choice available”. That made a huge difference to me a coach just starting out. But it is less about ‘attracting’ the right clients and more about ‘recognizing’ them.

TIP: Even though the internet now gives you access to your ‘ideal clients’ potentially all over the world – when you first start out – your first clients will be local. The easiest place to get clients when you are first starting out is locally. The good news is that you are no longer limited in your growth to purely local clients. You can go global pretty quickly when you are ready to do so.

Who do you look for as a client? Anybody who complains about anything – cos they are not where they want to be, right?

Favorite Book:
Karen’s book – ‘The Clients You Are Seeking Are Also Seeking You’
One of the reasons that it is my favorite at the moment – other than the fact that I wrote it – is that it is full of inspiration for coaches – a lot of coaches coming into the business are concerned – ‘can i really make it’? -‘can I make a difference?’, ‘can I make an income?’ and ‘how do I do all this?’ – my book will both inspire them and renew their optimism.

Want to get a free audiobook version of the book recommended by this week’s guest?  Click here to download it.


Meredith: So if you had a time machine and went back to when you were first starting out, what would you tell yourself that would help you get to where you are more quickly?

I think I would have raised my prices sooner, and more often. In my first 6 months I was charging $300 a month for 4 months. An entrepreneur i coached did her 4 months and said she was good to go. A year later she called me up for a top-up session and she told me that the ideas she implemented after our coaching session added $90,000 to her year’s income. So her $1200 dollar investment netted $90K – and that is down to the coaching methodology – it works. But I was still new to it and I didn’t raise my pricing as much as I could have. So my advice is that when you start getting those sorts of results, raise your pricing.

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CapelloGuest: Karen Cappello – Karen Cappello LLC



During Karen Cappello’s 30+ years in business; her experiences as a university administrator, president of a semi-conductor manufacturing company and estate planner utilized her natural coaching abilities.

Karen received her Associate Certified Coach credential from the International Coach Federation in 2002, her first year of coaching; accruing 250 hours of coaching in less than 9 months.

Less than one year after beginning her training, Karen went on train coaches at the program she graduated from, Coach For Life. Since then, she has trained coaches for three different programs, spanning the course of 7 years, including most recently, International Coach Academy.

Today, coaches across the world benefit from Karen’s exuberant style, innate business wisdom, and her experience in coaching and training thousands of coaches.

Karen is a PCC through the International Coach Federation, a BCC through the Center for Credentialing and Education, and a Certified Life Coach through Coach For Life.

Her book, The Clients You are Seeking are Also Seeking You is an Amazon bestseller.

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