Greg has a group coaching program that helps people get closer to that point where they are in a place where they can leave their job to work for themselves, mainly through productivity and accountability around one goal that they have to achieve over a three month period.
Greg: The coaching program was really in response to what my audience was asking for. People come to me at different levels and the coaching consists of monthly Q&A calls with specific trainings relevant to the group members. A lot times that will be around avatar creation – who are customers, how do you find them, but also the routines that you need to implement to keep you on track to hitting your deadline of when you want to leave your job – and you have to have a deadline to work towards. You’ll also have an accountability partner assigned to you as part of the coaching program.
In terms of the people that come to me to get help in transitioning from they job to working for themselves, it is a wide mix of ages, ranging from 24 all the way up to mid 50s, and pretty well equal in terms of the numbers of men and women wanting to start their own business. The main reasons they want to leave their job and work for themselves is freedom – freedom to work when and where they want to. A lot of times it isn’t even that they don’t like their job. Often it is the long commute and the office environment that they want to escape, especially where their company doesn’t support working from home. People are happier and more productive when they can work on their own terms, and where they feel they can be creative.
The inflexibility of many companies is particularly hard for women trying to juggle with brining up a family. One of my coaching clients lives in Australia and is a stay-at-home mom and she started her own craft business, making candles and soap. She wanted to feel like she was making a financial contribution to the family, and she was also bored being at home just taking care of the kids and wanted something else to think about. Now she’s grown her business to the point where she’s teaching other stay-at-home moms how to do this themselves.
The thing that the people who come to me for coaching all have in common, predominantly, is that they don’t know how to structure their time – either in terms of how to make time to work on their business, or what to spend their time doing.
In going through this process myself, I am able to help them determine how to structure their day, how to structure their week, and to find time to work on their plan, even amongst all the other things they have to do, including personal obligations, to getting their one thing done over the course of three months. Its a matter of making the most of the time that you do have to do to get that one thing accomplished in three months – and that one thing is going to vary widely depending on the circumstances of the individual.
When you first start on your plan there are a couple of things you really need to audit – you need to make a list of all the things that you are good at, and then make a list of all the things you ENJOY doing, and then make a list of all the things that you WANT to be doing – and then start looking at where those things align. One of the mistakes I see people make all the time is they want to leave their job in three months, but they want to do it in a field that they have no experience in. It is a lot easier to make the transition if you leverage skills you already have.
I was just taking with a potential coaching student who has a lot of experience working with professional athletes, helping them cope with all the different challenges that they come across, whether it the fame getting to their head, having a lot of money and not knowing how to manage it, people trying to take advantage of them, dealing with the press – all of this stuff that is affecting their mindset – he teaches them how to cope with it all. When he talked about the business he wanted to create it had nothing to do with any of that. So I said to him, but that’s an amazing skill set that you can leverage now and be charging people money for, and you could be making this transition a whole lot sooner, versus starting a blog on this whole new topic that you know nothing about.
That’s not to say that a lot of the cool things that are in people’s heads can’t happen, its just that they are more likely to fall into place later – if they leverage what they know first to get the success more quickly. I actually turn down more people than I take on as clients, because my coaching style is all about reaching one specific goal in three months, and if people don’t know what they want to do it could take them that long just to find that out, or they may end up changing their mind several times in that period, and that’s not a metric whereby I can determine whether what I am doing is successful for people. I would rather work with people who know what they want to achieve and are willing to commit to achieving that for at least three months.
To find out the importance of going by key metrics in your business and why it led Greg to make a drastic decision in his own business listen to the full interview below.
And we will be having Greg back to do a show all about mobile marketing, so look out for that!
See Greg’s Top Cubicle Escape Tips
Guest: Greg Hickman – Mobile Mixed
Greg is a hype-free mobile marketing strategist and speaker. He’s the author of The SMS Marketing Handbook, the innovative new book and training on SMS marketing, and his Mobile Mixed blog is a top resource on mobile marketing for small businesses. He is founder of Mobile Mixed, a mobile consulting firm that works with small-to-medium sized businesses to launch and accelerate their mobile strategies. A cyclist and self-proclaimed wino, Greg is also the host of the Leaving Corporate Podcast and blogs at GregHickman.me where he helps people build a plan to leave their corporate job on their own terms.
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