I started out as an attorney, practicing a sad kind of law. My clients were patients who had been sexually abused by their doctor. I was helping them recover some of their dignity and hopefully begin a process where they could feel better about the process. I got really involved and wanted to learn more about why people say things, why don’t they say other things and working with conflict. It seemed like a better use of my talents to be a mediator instead of an attorney.
I took all of the discernment and all of those qualities you develop as a lawyer and brought them to my work as a mediator. I mediated with small businesses for a long time and then I got the tap on the shoulder and became the corporate ombudsman at what was Fleet and now is Bank of America. You can imagine that’s kind of a wild job.
After doing that I became the ombudsman of a small music college – Berkeley, one of the most well thought of contemporary colleges of music.
Between those two jobs, which were wonderful because I loved helping people navigate their daily life around conflict at work, it kind of wore me out. So I decided to retire but I took all that skillset with me and I brought it online.
What I started doing was coaching people around messaging and communication. I figured out I was kind of a geeky girl because I spent more time looking at tools and testing tools. I loved the internet and realized that’s where I should be focusing my energy. So I started working online and doing more coaching online, finding out more about tools and that naturally led to Fiverr because anything I couldn’t do myself, I was sort of reaching out for online outsourcing to do for me. I was early on Guru.com, Odesk and Elance. When I hit Fiverr the world changed.
Fiverr is such a great platform. Fiverr is an online marketplace for creative and professionals who offer services that start at $5. Often people will say no, but actually yes – $5. Now you won’t get everything for $5 but you can get a range of services from getting your business card designed to having someone upload something to your website. Those things are still just $5.
For somebody who is just starting out in a brand new business or has a side gig or just doesn’t love technology, Fiverr is a great way to get a lot of different small tasks done inexpensively.
The number one question after “what is Fiverr?” that I get asked is, “Why would anyone want to do tasks for $5 – Can you even make a living at that?” Everybody asks that and I’m happy to answer it. Yes, you can make a living on Fiverr. And the way it works (I initially became a seller to understand the process better because I had this question) when you’re first on that platform you’re only allowed to sell things for $5. This is while you’re a new arrival, unrated, and before you have any reviews. So yes, you can get stuff for $5.
When you move up to level one and level two the platform allows you to do multiple gigs so you might say something costs five gigs which is $25. You can do express gigs so if someone wanted their work done in a day you might charge them a premium of $20. Providers are actually using the extra gigs and the featured stuff to multiply their sales. The average cost to the buyer is between $10 and $100 – which is still inexpensive.
That’s the part that makes me laugh sometimes. People will be like “I didn’t get what I asked for and it was $15”! And I’m like – hello, it was $15. You actually did get something very valuable. The reason you didn’t get what you asked for was because either you didn’t quite phrase things the way you wanted them to be, or the selection process wasn’t as fine tuned as it should have been, or you weren’t as clear as you should have been. That’s the lesson. You may not have gotten the outcome you wanted but you got a lesson from it. Even when you don’t get exactly what you want there is still something to be taken away from it when using Fiverr.
If you ask me what are the top 3 things people should always have done on Fiverr – I think you should have graphics done on Fiverr, every time. So that would be those quote things you see on Pinterest and Facebook. You can do those on Canva but honestly, isn’t it kind of a time suck? One day I was on Canva and I looked up and it was two hours later and it still didn’t look the way I wanted. If you have a high design aesthetic, and I do, but you don’t have design skills, it isn’t as easy to create that wonderful look on your own. I’d rather go onto Fiverr, grab a great provider that I like and say “I like your style, make my stuff”. I never have to think about it again. Two days later my images show up and I’m like YES!! So graphics for sure.
Secondly, the kind of website stuff that you put off. Like the terms & conditions or the disclaimers. I know you guys have done that but some people actually put that off. You can get that done on Fiverr for like $10 so why wouldn’t you? Google checks for that stuff. Any of that little itty bitty website stuff you can definitely have someone on Fiverr do that for you.
Thirdly, research – we don’t do enough research in our businesses before we jump on a new idea. A little bit of research is a very wonderful thing. Why not throw $20 at it on Fiverr to find out the right keywords. There’s actually a provider on Fiverr that I mentioned in the book that will give you the best seven keywords for $35. That’s a no brainer.
It’s really your secret weapon. I consider it my secret weapon and now I’m telling everyone.
People ask me – “How do you make sure you don’t get burned?” I had that same – Can I trust this person? – question when I first got started. I advise people to look at it a couple of different ways. One – you can trust the platform just based on how well they’re growing. Fiverr started in 2010 and they just had their $50 million in venture funding. That means some folks smarter than us think they’re going to make some money. So from that high level I think you can trust them.
The next level down – looking at the providers themselves – you know they have a process for people to become a provider and move through their system. Anybody can join and anybody can put up a gig, but they actually screen your gig before you put it up in terms of what you’re offering. They actually have some rules around how you present yourself on the video and they encourage you to have a video. So they’re watching to make sure that you’re not someone doing something untoward. You can look at the providers’ ratings on the site to see how well they’ve done. Are they a level one or a level 2? Are they a top rated seller? Are they making everybody happy. I recommend when you’re first starting out that you stick with top rated sellers until you start feeling comfortable and develop your standards.
That’s something else I mention in the book – that you should have a standard of what kind of tasks are you going to put on Fiverr, and you should have a standard on who you’re comfortable working with. How many reviews do you need to see? What level are you comfortable working with? I started working with only top rated sellers and now I kind of get a kick out of using new arrivals just because I know how hard it is to just get those first couple of ten sales.
In terms of ownership of what the provider creates for you I really advise people to be clear with the provider that you want them to only use licensed images or that you provide the images that you own so that you’re clear that they’re not misappropriating images from somewhere and using it for your stuff. Up until recently I always thought I owned the work product but now I’ve started saying when people create that kind of stuff for me I want to own the work product. You can put that in your work request – I want to own the end product. You don’t want to have a successful logo and branding and then have someone come back years later and say, by the way, that’s mine.
I have lots more helpful advice in my book and I am offering a free copy of my book, exclusively to Paycheck To Passion subscribers – just email me at Dina [at] infoproductdoctor [dot] com – and I’ll send you a copy!
Favorite Books: Small Giants by Bo Burlingham; Daring Greatly by Brene Brown; Profit First by Mike Michalowicz
Want to get a free audiobook version of the book recommended by this week’s guest? Click here to download it.
Favorite Resources: Scrivener; Selz; Zaxa
Guest – Dina Eisenberg – The Info Product Strategist
During my career consulting to leading companies like Coca Cola, Genetech, Lexmark, I traveled a lot and loved it. Eventually though, I needed to find a way to maintain my income while spending more time at home with my kids.
That’s when I first got interested in information products- ebooks, ecourses, teleseminars, retreats, VIP days, group coaching, workbooks, self-paced courses, membership sites…The list goes on and on. There are so many ways to turn what you know into something valuable that serves others while it supports you.
I can tell you from personal experience how important it is to have income that is consistent, sustainable and doesn’t rely on you. It made all the difference when a sneeze changed my life, and I want that same peace of mind for you.
I’m an information product junkie, for sure. I’ve invested thousands and thousands of dollars, over $20,000, in studying with the most informed and successful teachers of online marketing, client attraction and product creation. Household names. Folks like Sonia Simone, Milana Leshinsky, Fabienne Frederickson, Kathy Mallary, Kendall Summerhawk, Pamela Bruner, James Roche, Steve Wilkinghoff and Suzanne Evans shared their knowledge, experience, expertise and insights with me.
I became an information product maker as a result of all that learning and practice. You name it, I’ve done it. The whole gambit of products from ebooks to podcast series to membership sites to retreat to teleseminars and learning summits and more. There’s a lot of information out there to sort through and it’s my goal to make creating your product painless, relatively speaking.
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