I was in the job of my dreams for a while, and I was at that company for ten years. But in the last couple of years I realized that I had accomplished every goal that I had at that company. So I started to think “What’s next?”. I’d already had an interest in podcasting and I started my first podcast – TheRamenNoodle.com (a clean comedy podcast) – while I was still at work.
Around 2010 I decided I wanted to start my own business – I just wasn’t sure how I would do it. It was my then fiance (now my wife) who encouraged me to set a goal that one year from now (ie. by 2011) I would out on my own, completely full time self-employed. So I said “yes, fine” – but I had no idea how it was going to happen.
So that’s when I launched my podcast that helps other people start podcasts – TheAudacitityToPodcast.com – and I was surprised by the response. When I started to get emails from people asking for my help to launch their podcast I realized that this was the thing that connects me to my potential clients and would enable me to launch my own business. And one year later I was able to resign from my job of ten years and I am now doing this full time and loving it too.
The decision to leave my job wasn’t an easy one for me – it took other people – my wife and a consultant i had hired – to really give me the push to do it, and I advise people now not to wait until everything is perfect, to just do it. I was fortunate in that I had enough savings that I could effectively not earn anything for the first six months if I had to.
Normally i would recommend people staying in their job as long as possible before making the hard cut. For me, I had the added factor that it was also my first year of marriage and I didn’t want to not lessen my attention to either my marriage or my business, which made trying to juggle a full time job as well too much to cope with. But I had been building up my business and did have some clients when I left my job, so at least I could hit the ground running, not starting from zero.
But as soon as I left that job for the last time I knew that I had made the right decision. It was so freeing, knowing that I was now in control of my own destiny. I now set my income. I now make my business accomplish what I want it to. BUT – at the same time that freedom can also be a burden – because I AM now in control of my own destiny.
Podcasts are great for businesses because you can find really niche topics that you are interested in that you just won’t find on the radio or television. People can find information about what they are passionate about and that makes the podcast industry much more passion focused. People can hear the passion in your voice when you podcast. If you don’t really care about the subject, you can hide that in writing, you can’t hide it in your voice.
The beauty of a podcast is that you can listen to it almost anywhere – people will listen to podcasts they love while they are mowing the yard, while they are driving, while working out at the gym. For businesses – or even individuals – who want to establish themselves as an authority, to build a following, and demonstrate their knowledge and skill, a podcast is a great way for them to demonstrate what they can do and their passion for the subject. By creating products and services for that specific niche you can monetize your podcast whilst giving the audience something they want and might not have otherwise know about.
Favorite Book: Virtual Freedom by Chris Druckert
Want to get a free audiobook version of the book recommended by this week’s guest? Click here to download it.
Favorite Resource: Text Expander (Mac)/ Phrase Express (Windows)
Guest: Daniel J. Lewis – D.Joseph Design LLC / The Audacity to Podcast
As an award-winning podcaster, Daniel J. Lewis helps others launch and improve their own podcasts for sharing their passions and succeeding in business. Daniel creates training resources and podcasting tools, such as MyPodcastReviews.com; he offers one-on-one consulting; designs websites; speaks on podcasting, design, and social media; and Daniel hosts a network of award-nominated shows covering how to podcast, clean-comedy, and the #1 unofficial podcast for ABC’s hit drama Once Upon a Time, all available at noodle.mx.
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